🤯 How Myntra beats Amazon, Flipkart to rank at the top of Google?
"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!
"Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users." – Phil Frost, Main Street ROI
So, essentially, all your SEO efforts are a collaboration between you and Google!
You help Google understand what your content is about, in an organized & structured manner. In turn, Google will reward you by showing your content on the SERP results.
Now, of course, beating your competition on Google isn't a cakewalk. Take the case of Myntra, one of India's top fashion e-commerce platforms, for instance.
Myntra competes with the likes of Amazon, Flipkart, and H&M on SEO and it's a bloodbath out there. Yet it manages to rank at the top for all relevant clothing-related keywords & get 43.8M organic traffic!
How? Well, let's figure out Myntra's secret sauce to rank at the top of Google.
How is Myntra doing SEO-wise?
First, let's look at Myntra's SEO numbers:
Myntra gets 43.8M organic traffic each month!
They rank for over 2.6M keywords. Out of these, for 150 thousand plus keywords, Myntra ranks at the first position.
99% of these keywords are non-branded. This means that people are not directly searching for Myntra.
Finally, It has over 19.9M backlinks and a DR of 79!
So, clearly, Myntra is doing amazing when it comes to SEO.
But, here's what's really cool. Now, if you are running an e-commerce site selling jeans, you'd hope that anyone searching for "jeans" on Google would come to your site. Of course, the best way to achieve this is by ranking at the 1st position for these keywords.
Myntra is able to do exactly that! Search for any random clothing item online and you'll find Myntra's page listed in either the first or sometimes the second position.
So what's Myntra's secret SEO sauce?
Apart from the usual SEO basics we all know, Myntra makes extensive use of the SEO strategy called "structured data". Now, you're probably wondering what in the world is this structured data?
What is structured data? And, how does it help?
Now, I am sure you are familiar with the world of Googling. And you have most definitely seen these snippets.
Google calls these "Rich Results". Which for you and me means that Google goes the extra mile to display the content from your site in a structured and appealing manner.
Adding structured data basically helps Google display these rich results for your page as well.
Structured data is basically a code block that you add to your on-page content. Google supports JSON-LD, RDFa, and Microdata from Schema.org.
But, how does adding structured data help?
Well, I have explained all that and how Myntra uses this strategy in this article!
I'd love to hear your thoughts about this case study! Did you find it useful?
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Stay tuned and keep buildd-ing 🚀
Cheers!
Hrishikesh
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