๐ Steal BankBazaar's SEO strategy to get MILLIONS of users!
BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!
Amazon-backed BankBazaar is one of the rare startups that have stood the test of time!
Founded in 2008, during the financial crisis, this fintech company
- now makes INR 156 crores in revenue
- boosted its credit card issuances by 82% in FY22 to 50M
- has turned profitable in March 2022 by cutting its operation costs
- and, is eyeing an IPO in 2023!
But, startups need an ACE marketing strategy to grow as quickly as BankBazaar has. In the case of BankBazaar, SEO is that ACE in their arsenal.
More importantly, BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!
So let's break down BankBazaar's SEO strategy, and steal it for ourselves ๐
Firstly, what does BankBazaar do?
Well, BankBazaar is basically an online marketplace for financial products.
If you are looking for an ideal insurance policy, home loan, car loan, or savings plan, BankBazaar is the platform for you. You can easily compare all the different options to find the best policy for you.
BankBazaar is also the largest fintech co-branded credit card issuer. And, its 500M registered users can easily check their credit scores on the website.
So, any adult looking for financial products online is a target customer for BankBazaar. But, how do they reach these customers?
Well, one of their major traffic sources is SEO. Let's look at how they are doing on that front.
So, how is BankBazaar doing SEO-wise?
BankBazaar is doing incredibly well when it comes to SEO!
It gets 22.6M organic traffic every month!
And, ranks for 2.3M keywords. Among these, the majority are non-branded keywords.
BankBazaar has acquired 552K backlinks and has a DR of 74
What's impressive is that it easily ranks for high volume keywords like:
encumbrance certificate โ 201K/month
credit score โ 200K/month
how to link pan card with aadhar card โ 49K/month
And, if you were to simply search "car loan", "home loan", etc on Google, you will definitely come across BankBazaar's page in the results.
So, BankBazaar has successfully figured out a way to get relevant traffic to its website. But, how is it able to get ~22M visits each month?
Well, letโs break down BankBazaarโs SEO strategy by investigating their subfolders!
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Hrishikesh